E-commerce and Point of sale

Flexible and guaranteed instalment payments

Let your customers pay at their own pace. Your business accelerates. Discover instalments with Alma.

Trusted by 21,800 merchants across all retail sectors in Europe.

Alain Afflelou
Devred
Effy
Etam
Fioulreduc
Lancel
Zadig & Voltaire
Lazeo
Litier Français
Le Petit Lunetier
Le Slip Francais
Ligne Roset
Mon Lit Cabane
Maisons du Monde
Maje
Mauboussin
Nature & Découvertes
Promod
Stores et Rideaux
Alain Afflelou
Devred
Effy
Etam
Fioulreduc
Lancel
Zadig & Voltaire
Lazeo
Litier Français
Le Petit Lunetier
Le Slip Francais
Ligne Roset
Mon Lit Cabane
Maisons du Monde
Maje
Mauboussin
Nature & Découvertes
Promod
Stores et Rideaux

An essential performance driver

Average results observed among merchants using Alma online or in‑store (June 2025).

+0%

up to more conversions with Alma instalments.

+0%

average order value uplift with Alma.

0%

approval rate for Alma payment requests.

A trusted solution for merchants

Whether you’re an e‑commerce player or a retailer, Alma helps you accelerate growth.

Maximise your sales opportunities

More conversions, fewer abandoned baskets, and more loyal customers for your business.

Secure your revenue with ease

Get paid upfront—no chasing collections. Your payouts are 100% guaranteed with no risk of non‑payment.

Get up and running fast

20+ technology partnerships for simple integration online and in‑store.

A solution that fits all your sales channels

E‑commerce website

Customers pay online in under 30 seconds without leaving your website.

Point of sale (POS)

Customers pay via a payment link sent on their smartphone or directly on your payment terminal.

Call center and in-home sales

Customers receive a payment link by e-mail or SMS to finalize the payment in instalments.

Tailored to the needs of retailers

The same guarantees for every merchant. Clear and transparent with Alma.

You’re paid immediately

You’re paid immediately

No risk of non‑payment. We settle the proceeds of every purchase made with Alma.

Your customers stay your customers

Your customers stay your customers

We respect your customers’ privacy. We never sell personal data to third parties.

We’re by your side

We’re by your side

Our international teams help you implement the solution and boost your sales.

Why choose Alma ?

Our mission is to support merchants across Europe. Our vision is unique on the market.

Merchant‑first by design

Focus on your core business; we drive your growth. With Alma, payments are simple.

A responsible approach for your customers

Customers can defer an instalment at any time, and we do not charge late fees.

Instalments across Europe

France, Germany, Belgium, Spain, Italy, Luxembourg, the Netherlands and Portugal. Keep selling with Alma.

Retailers share their experiences with Alma

Jérôme Connac

25% of sales volume in BNPL - Maisons du Monde

"To tell the truth, it's one of the best levers in several respects: profitability, visibility, improved conversion rates, not to mention customer loyalty.…

Lisa Nakam

+50% on average basket size with Alma - Jonak

"The challenge was to integrate the solution in such a way as to generate real value for the brand in terms of increasing the average basket size. The effect…

Patrick Tisserant

45% of web sales with Alma - MATY Group

"Alma's support for our customers has been decisive. When they make a purchase in-store via Alma, they receive an email reminding them of the upcoming due da…

Jérémie Encaoua

+10% new customers - Le Petit Lunetier

“With the introduction of Alma on our lepetitlunetier.com website and in our stores, our customers can now make a purchase without having to pay in advance, a…

Kévin Silvaggio

40% of in-store purchases with Alma - Lepape

"We were working with a trusted payment service provider (PSP), but they weren't specialists in guaranteed installment payments like Alma is. The big advantag…

Tomothée Linÿer

1/8 transactions made using BNPL - The Bradery

"At first, BNPL baskets accounted for 7% of sales volume. Today, it's 1 in 8 transactions. One-time payments are restrictive on purchases over €500. BNPL is a…

Questions about Alma?

For partner merchants, please refer to our dedicated FAQ.

Put finance back to work for your business

Increase sales with Alma installment payments