Case Study
Lepage Montres & Bijoux
Jewellery & Watchmaking French jeweller since 1922 Using Alma since 2022
Lepage's average order value with Alma is 145% higher than the shop standard
Figures for 2024
+0%on in-store average order value with Alma (compared to average order value without Alma)
on in-store average order value with Alma (compared to average order value without Alma)
+0%on BNPL volumes with Alma, vs the previous solution
on BNPL volumes with Alma, vs the previous solution
0%average acceptance rate in-store for 3x and 4x instalments
average acceptance rate in-store for 3x and 4x instalments
Sébastien Lepage
Retail Director
Lepage
Initially, we were looking for a solution to improve conversion on our e-commerce site. Alma quickly established itself as an effective tool, easy to integrate and highly appreciated by our online customers. Following this success, we deployed the solution in-store, and the results followed.
Lepage's challenge: making exceptional jewellery more accessible
Facilitate access to exceptional pieces
Enable everyone to access high-end jewellery or watches, without waiting or compromising on quality.
Support emotional and considered purchases
In an industry where the emotional dimension is important, greater payment flexibility allows customers to aim for more ambitious pieces.
Maximise each sale without affecting the luxury image
Without changing its positioning, Lepage aims to increase average order value whilst remaining true to luxury codes.
Lepage has chosen Alma to offer instalment payments and credit
Lepage first integrated Alma to support sales on its e-commerce site with 3x and 4x instalments. Given the rapid success and customer adoption, the solution was extended to physical points of sale.
3x and 4x instalments at no extra cost
Available from €100, instalment payments are ideal for simplifying the purchase of everyday jewellery pieces and boosting conversion both online and in-store. With an acceptance rate of over 90%, this option has quickly become a standard at Lepage.
10x instalments
For exceptional purchases, Lepage activates 10× instalments, up to €7,500. This credit enables the house to meet its customers' desires whilst preserving its premium positioning.
Why Lepage chose Alma
Omnichannel performance
Both online and in-store, Alma's high payment acceptance rates have convinced the Lepage teams and their customers.
A seamless shopping experience
The Alma solution integrates perfectly into the house's omnichannel journey, whether online, in-store or remotely.
A simple and adopted solution
Easy to use, Alma quickly became second nature for both customers and in-store teams, without heavy training or friction.
The benefits of Alma's solution:
Figures for 2024
+0%on in-store average order value with Alma (compared to average order value without Alma)
on in-store average order value with Alma (compared to average order value without Alma)
+0%on BNPL volumes with Alma, vs the previous solution
on BNPL volumes with Alma, vs the previous solution
0%average acceptance rate in-store for 3x and 4x instalments
average acceptance rate in-store for 3x and 4x instalments
Discovering the Lepage brand
A family house founded in 1922, Lepage is a historic jeweller and watchmaker established in northern France. With 13 points of sale and an e-commerce site launched in 2010, the brand has established itself today as a key player in the premium jewellery and watchmaking sector.
A century of expertise
Lepage has combined watchmaking expertise with jewellery excellence for over 100 years. The house offers both pieces from leading brands and its own creations, combining elegance and exacting standards.
A strong omnichannel strategy
Present online, in-store and remotely, the brand focuses on omnichannel to meet new customer expectations. The shopping experience is fluid, consistent and personalised, regardless of the channel.