Since 18 June 2025, La Redoute has been offering interest‑free instalment payments with Alma in France, directly in its online and in‑store checkout journey. The goal is simple: deliver a smooth, secure payment experience that helps customers manage their budget, especially for higher‑value baskets.
3rd largest e‑commerce site for home décor purchases in France
6.2 million monthly unique visitors on www.laredoute.fr
Present in more than 20 countries with over 8.8 million active customers worldwide
Today, La Redoute customers in France can pay in 2, 3 or 4 interest‑free instalments for purchases from €100.
Our solution has been integrated into La Redoute’s digital checkout as well as across the brand’s stores, delivering a clear and secure experience for customers.
In practice, a customer hesitating between two items can opt for instalment payment in just a few clicks. For furniture such as a sofa, bookcase or chest of drawers, this option removes hesitation at payment time and helps finalise the purchase. We observe that interest‑free instalments provide budgeting comfort without complicating the customer experience.
In the home and décor space, where perceived value and durability matter, the ability to split payments helps customers commit to higher‑quality choices. The message isn’t to push for a purchase, but to give people time to decide while staying in control of their budget.
With instalments now widely adopted, La Redoute relies on Alma to offer a simple, transparent solution right at checkout, to better support its customers.
Since Alma launched at La Redoute in France in June, customers have shown strong interest in the solution, particularly during the summer sales.
Orders with instalment payment rose 50% (versus 2024), with one in two baskets exceeding €500. In addition, the rate of customers selecting Alma as a payment method tripled.
The conversion rate, once BNPL is selected as the payment method, also doubled. Finally, the average order value on these orders was up 79%.
These signals confirm that a simple journey with clear instalment options can reduce abandonment and secure conversion on higher‑consideration purchases.
The rollout of Alma at La Redoute shows that carefully integrating interest‑free instalments can improve conversion and support trading up on higher‑value baskets — without complicating the customer experience.
If you’re also considering the potential impact for your brand, we can review your journeys and thresholds together.
Want to talk? Contact us: we’ll assess your categories, average basket and friction points to scope the most relevant activation with Alma.